Uh, oh. The Potato industry is on hard times; mostly due to low-carb diets and consumers becoming more health conscious. To improve their spoiled image, the United States Potato Board has launched a new ad campaign, starring Mr. Potato Head. To promote the benefits of one of the most popular vegetables, the plastic potato first shed some pounds.

But does remaking one of America’s icons provide enough umph to encourage us to eat more potatoes? Truth is, potatoes aren't bad. They provide us with fiber, vitamin C, iron, calcium and zinc. It’s what the industry does to them. Pesticides, chemical fertilizers, GE (genetically engineered) mistakes... well, just listen to this audio file and decide for yourself by subscribing to our podcast feed (so you can open the attachment below) or simply download/listen here to the mp3.